Software That Thinks — So You Can Grow

Rex increases webshop conversions with personalized recommendations tailored to real-time visitor interactions.

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Why Leading Webshops Choose Rex

Turn Visitors Into Buyers

Rex transforms every visitor journey with real-time, behavior-driven product recommendations. The result? More time on site, more purchases, and a higher customer lifetime value.

Built to Flex With You

Rex personalizes content instantly as users scroll and click—no page reloads, no friction. Whether you sell ten items or ten thousand, Rex scales without breaking a sweat.

Test Ideas Without Tech Hassles

Want to try a new strategy? Rex’s no-code A/B testing lets marketers run experiments and measure impact—fast, with no engineering bottlenecks.

Easy & Fast Integration

Even if your data is unstructured, Rex gets you up and running in two weeks. Plug in and watch it go to work.

How Rex Works – In 4 Clear Steps

1

We grab your data

We grab your dataClicks, views, add-to-carts—you name it. Rex pulls in user behavior from your site, app, and systems in real time.

2

We figure out what makes people tick

Our AI reads the signals, spots patterns, and builds a behavioral profile for each shopper on the fly.

3

We show smarter stuff

Rex delivers spot-on product suggestions the second someone needs them, keeping them browsing—and buying.

4

We keep learning

Every click improves Rex. It automatically retrains to stay sharp, relevant, and ahead of shopper trends.

Recommendations by Rex

Every click, scroll, and purchase feeds smarter suggestions over time.

Flexible Pricing

From startups to enterprises—grow as you go. Request a custom quote today.

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About Us

Rex is built by AI Systems B.V.—a research studio based in Amsterdam. We're on a mission to make breakthrough AI from top universities actually useful for businesses like yours.

Instead of collecting dust in academic journals, we turn peer-reviewed algorithms into plug-and-play tools that deliver results from day one. Our work has been featured at international AI conferences and is trusted by some of the fastest-growing webshops in Europe.

Want to know more about the brains and values behind Rex?

Visit ai-systems.io →

We’re three longtime friends from the Netherlands who believe AI should be both powerful and practical. We work closely with every client to make sure Rex delivers real, measurable value.

Rex’s Standout Capabilities

Made and Hosted in Europe

Unlike many recommendation engines, Rex is developed and hosted entirely within the EU. That means full GDPR compliance, strong data protections, and no legal gray areas.

True Behavioural Intelligence

Most systems rely on static rules or product similarities. Rex goes further—tracking deep behavioral signals like scrolls, pauses, and revisit patterns to deliver smarter, intent-aware recommendations.

Few Real Competitors

Advanced, behavior-based recommendation systems are rare—and even fewer are built to meet the needs of European ecommerce. Rex is proudly one of the only platforms in this space.

Plug-and-Play, No Headaches

From onboarding to insights, everything about Rex is built for ease. You don’t need a team of engineers or clean data to get started.

Research-Backed, Not Hype

No black boxes here. Rex shows why each product was recommended, in plain language, so your team and your customers always understand the why.

Real-Time Intelligence

Our AI dynamically adapts recommendations as visitors browse, capturing immediate insights without any disruption or delay, for an uninterrupted shopping experience.

Personalization That Converts

Instantly craft unique product recommendations that align precisely with each shopper’s behavior, interests, and intent—driving higher engagement and increased sales.

We don’t just claim we boost revenue—we prove it.

See Rex in action with your real data. Our demo includes a tailored ROI analysis that shows the direct revenue impact—no guesswork, just results.

Experience Recommendations by Rex

We don’t just claim we boost revenue—we prove it, with real behavioral data and real ROI.

Live Demo: Real Behavior, Real Results

Add our privacy-friendly tracking snippet to your site and let Rex quietly observe how your visitors browse, scroll, and click. Within a few days, we’ll have enough real-world behavior to show you exactly how our recommendations would perform—on your site, with your customers.

ROI Simulation: Your Data, Your Gains

Already tracking user behavior? Great. Send us a sample dataset and we’ll train Rex on your actual customer journeys. Then we’ll forecast the lift in conversion and revenue you can expect, backed by your own data.

We’re confident because we’ve done it before—and it works. Whether it’s a pilot or a proof-of-value, Recommendations by Rex delivers real, measurable results.

Frequently Asked Questions

Everything you need to know before getting started with Rex. Still curious? Reach out.

No worries—Rex was built to handle real-world ecommerce data. Our platform can work with unstructured, inconsistent, and sparse data. We clean, enrich, and learn from it automatically so you don’t need a dedicated data team.

Rex can go live in under 14 days. We handle integration, set up, and initial optimization for you. You’ll be seeing results before your next sprint ends.

Nope. Rex is designed for marketing and ecommerce teams to use directly. No ongoing engineering support is required.

Absolutely. Rex comes with built-in A/B testing so you can try different approaches and see what works best—with results in minutes, not weeks.

Yes. Every recommendation comes with a human-readable explanation of why it was shown. This helps with both customer trust and audit/compliance workflows.

Not at all. Rex delivers personalized suggestions in milliseconds and is optimized for sub-10ms inference. Most users don’t even realize it’s there—it just works.

No. Large Language Models (LLMs) like ChatGPT are powerful tools for predicting text—kind of like an extremely smart version of autocomplete. But they don’t understand truth in the way most people think. Rex is fundamentally different: it’s based on hard data, grounded in real user behavior, and backed by peer-reviewed mathematical models. Everything it recommends is the result of learned patterns from real-world interactions—not guesswork.

Most customers see uplift within the first 2–4 weeks. Because Rex works from behavioral patterns—not static rules—it quickly adapts to your users in real time. There's no long setup period, just fast, intelligent recommendations that improve with every interaction.

Yes. Most Rex users experience a 15–25% increase in conversion rate within the first month. Our personalized recommendations align tightly with shopper intent—resulting in more click-throughs, deeper engagement, and a significant lift in revenue. And we don’t just say that—we prove it with real data from your store.

Get in touch!

We’d love to hear from you. Tell us a bit about your business, and we’ll show you how Rex can deliver real results.