Privacy Policy

Last updated: June 2025

At Rex, your privacy is our top priority. This Privacy Policy explains what data we collect, how we use it, and how we keep it safe when you visit our website or use our recommendation services.

1. Who We Are

Rex is a real-time recommendation engine developed by AI Systems B.V. in Amsterdam, The Netherlands. We power hyper-personalized product and content suggestions for webshops worldwide.

2. What Information We Collect

Contact Data: When you request a demo, subscribe to our newsletter, or reach out to us, we may collect your name and email address.
Usage Data: We gather anonymized analytics (e.g. pages visited, time on site, referral source) to understand and improve our service.
Cookies & Tracking: We use cookies and similar technologies to remember your preferences, manage consent, and deliver customized experiences. See our Cookie Policy for details.

3. How We Use Your Data

Deliver and optimize our website and platform
Respond to your inquiries and support requests
Provide you with personalized product and content recommendations
Comply with legal and regulatory obligations

4. Legal Basis for Processing (GDPR)

Under the EU GDPR, we only process personal data when we have a valid legal basis:

Consent (e.g. for optional marketing communications or non-essential cookies)
Legitimate Interests (e.g. improving our services and user experience)
Legal Obligations (e.g. accounting, tax, or compliance requirements)

5. Data Storage & Security

We implement industry-standard security measures and store your information within the European Economic Area (EEA), or with compliant processors outside the EEA under data-transfer agreements.

6. Sharing Your Information

We do not sell or rent your personal data. We may share it with trusted service providers (e.g. email platforms, analytics vendors) under strict data-processing agreements.

7. Your Rights

If you are in the EU or UK, you have the right to:

Access and receive a copy of your personal data
Correct or update any inaccuracies
Request deletion of your data
Withdraw consent at any time
Lodge a complaint with your local data protection authority

You can manage your cookie preferences any time via the “Manage Cookies” link at the bottom of our site.

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes described above or to comply with legal obligations.

9. Third-Party Links

Our site may include links to external websites. We are not responsible for their content or privacy practices. Please review their policies independently.

10. Contact Us

If you have any questions or requests regarding your personal data, please reach out to our Data Protection Officer:

Email: [email protected]